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I have had the very rare opportunity to meet and discuss search engine optimization with all kinds of people. People from every income level, every walk of life, every age and every ethnic background. It seems like one top that people are more interested in that anything else is making money. I hear the "I can't make any money or I have to make money" scenario almost daily. Desperation sometimes rears its ugly head in the form of not having enough to make ends meet. You know what? I have been there many times.

The lack of money is one of the problems that people face daily. For some it may mean the difference between them eating that day and for others it could be something like not having enough money to buy that new car or home. Same problem with different circumstances involved.

Psychologically when people become snared in the money trap, it is devastating. They depend on that fix to be able to buy what they desire. It is an occurrence that I believe happens daily to people in real life and on the internet as well.

Let's look at the internet. Nowhere on this planet are there more possibilities to obtain money. I know that you have the same emails touting programs that will make you rich in a week or month and other, more subtle hints like software programs designed to automate your marketing and give you ultimate online success with absolutely no effort at all. Just plug in your $197 and get ready for success.

The funny thing about these programs is that they are absolutely not needed. There are no magic carpets that will whisk you away to ultimate success ville. There are none! There are no software programs that will ultimately lead to your success. I repeat none. You have right in front of your face the very elements and systems that you need to have success online. The process of search engine optimization is not difficult at all. You must have clear and bold ideas on how to promote your program and that can be done very inexpensively and very effectively as well. Imagine for a moment that you could build a website for almost no money with all the elements that the search engine spiders of Google require for zero dollars! I will say that again, you can build a website for nothing and set about the promotions process for absolutely nothing invested but your time. Imagine the possibilities in this. You could take any website that you can build and promote that site to the spiders for no money. All you need is what you have before you. Those elements would be time, a computer, and the burning desire to place information live on the internet.

It really is that simple and that complex as well. Article submission websites are a great place to promote your product and services. The trick with ezine articles is that the content of your article must not be an advertisement. It must be good relevant information about the program or service that you are promoting. In other words you are going to have to know exactly what your program is really all about without the hype and fanfare of "making you rich in a week."

This process is amazing to watch as most people do not have a clue as to what their program really is. Most times they will find out that there is nothing to the program at all. Its just smoke and mirrors pretending to be real and having the capability of making money from absolutely no substance at all. We see these types of programs running rampant on the net all the time.

If you have found a good program with a product that you believe in that is great. Your job from that point is to set about the internet marketing journey of promoting that site.

The key element in any successful seo campaign for a website is consistency. You must be diligent in your desire to drive that site to top positions on Google. Dogged determination and calluses on your fingertips will be the end result of your efforts. This is nothing easy to accomplish. There are no shortcuts. It requires tremendous effort on your part.

I personally find great satisfaction in this process. I will build a very simple search engine friendly website and go about my way placing information through press releases and ezine articles. After a period of time, I research the keyword phrase I am attempting to land in. Magically the website appears on page one of Google. My efforts have paid off. I am getting visitors to that site and possibly, if they like the content of my site, they will contact me for more information. Its called internet marketing. The objective of the seo campaign is not the money that you will make from the project, but the wonderful information you have gathered along the way that will lead to your ultimate online success!

So, is money the main objective? I think not. I see this whole arena as the possibility to have success that far outweighs any amount of money made. If only money is the chief objective of online marketing, perhaps it would be better to get a "real" job. The process of visualizing what you wish to accomplish and staying focused until your goal is achieved is paramount in the success online adventure.

Butch Hamilton is an SEO|SEM Specialist. Living on the internet has become a way of life...a successful way of life. His talents for obtaining top positions on the search engines have led him to the point in his life where he has always wanted to be.

Says Mr. Hamilton, "Writing has always been my passion. Gone are the days when I placed blatant ads on the internet for exposure. I have found my life's work in writing articles.

Butch Hamilton's Quote: "What we think-is what we become."

Butch Hamilton

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