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A NATIONAL BROKERAGE AGENCY MISSES THE OPPORTUNITY. Google and the internet are national and even international. This means Google's Adwords used by local, state, and regional agent recruiters automatically are put at an disadvantage. For example, look at a smaller regional advertiser with a territory of Washington DC, Maryland, and Virginia.

If their contract is for this area, any response they would receive from California or Florida would be totally useless. Half of them, still do not truly understand this. The purchase by bidding to get one of the top slots for key phrases like individual major medical.. After a few dozen calls outside their territory come in from visitors seeing their website, they finally get the hint. The keywords they bid on must be more exact. Or no sales.. "Maryland individual major medical", or "major medical insurance Virginia" must be used for their key Google AdSense word phrases. This usually increases the bidding costs, and also their advertising budget.

The National Brokerage General Agency can purchase keywords to target agent responses such as: best income indexed annuity, fixed income indexed annuity, fixed premium indeed annuity, or top return income indexed annuity. Advertising keywords prompt an internet searcher to go to a page directly on your internet site. This landing page should then give the agent more product info and how to contract for contracting. The National Brokerage Agency however is guilty of not spending some money for Google sending traffic their way, and also for not having pages designed with the agent in mind.

The 3^rd opportunity, although a tough one to avoid all the scam operations, is the use of a quality internet Email list of insurance agents nationally. 4 hours of intense searching the internet resulted in finding only one firm who seem reputable in providing an Email list both high enough in quality, and backed by a good reputation at a fair price. Instead of 6 cents each on a questionable list and source, we located one charging 1 cents each, $1,500 for 100,000 emails.

Since the National Brokerage General Agency firms average a few years behind the times, many of them are taking on the responsibility for far too much territory than they can handle. They should turn their attention to finding a mailing list compiler skilled in providing them with a target list of quality annuity brokers. Yes a more refined list might cost them $20-$30 per thousand agent names more. Instead procrastination sets in along with the unwillingness to spend money on either precise internet or direct mail recruiting to agents. Magazine Ads do NOT recruit agents, but excellent recruiters can recruit excellent agents. This is sometimes why a regional firm that understands direct marketing ends up being more profitable.

While National firms are still in the twentieth century, now is the perfect time for state and regional firms to steal more than their share of producing independent agents and brokers.

You have heard the saying that the more you know, the more you realize you don't know. Don Yerke likes to concentrate on what you don't already know and what no one else dares to print. Tell it like it is, and more people listen. Besides writing articles, Don is the founder and adviser at Agents Insurance Marketing. The website address is http://www.agentsinsurancemarketing.com You find in pages after pages of info lots of facts, tips, tricks, industry secrets, advice, insight, news, and articles. Check out the website now. If subjects such as lead quality, lead generation, agent training, recruiting, direct marketing, insurance marketing, lead sources, sales pitches, or successful sales results appeal to you, then it's a website worth bookmarking.